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Publication of "LIAJ Social Responsibility Report 2014"
13 June, 2014
The Life Insurance Association of Japan, the LIAJ (Chairman: Yoshio Sato, the Chairman of the Board of Sumitomo Life Insurance Co.) has published the "LIAJ Social Responsibility Report 2014" which introduces activities in life insurance industry regarding social responsibility (SR).
In order to fulfil social roles and responsibilities of life insurance business, and to target the sound development of the business, the LIAJ promotes various initiatives from the viewpoint of consumers.
Especially, in fiscal 2013, the LIAJ has advanced efforts to promote mutual understanding with consumers by issuing the information booklet for the elderly "Life Insurance Reference Book" and by making the financial education DVDs for children "Three Important Stories: Learning with Chibi Maruko-Chan" (creation of multi-generational accommodating package).
In order that more people would come to know about such roles of the life insurance industry and activities of the LIAJ, the LIAJ has now published "LIAJ Social Responsibility Report 2014", mainly summarizing activities in fiscal 2013.
This Report will be provided broadly to consumer organizations, consumer administration and consumers across Japan. By utilizing the Report, the LIAJ is willing to deepen the communication with consumers and provide an environment in which life insurances are further accessible for them.
Also, please note that this Report has been published every year since fiscal 2007.