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LIAJ selects 39 organizations to provide subsidies as "Subsidy Program for Elderly Support Organizations"

1 April, 2015

 

The Life Insurance Association of Japan, LIAJ (Chairman: Koichiro Watanabe, President of The Dai-ichi Life Insurance Company) would like to announce that the LIAJ decided to provide subsidies totaling 5 million yen to 39 organizations, which were selected from 226 applicant organizations from 43 prefectures, as the newly launched "Subsidy Program for Elderly Support Organizations".

This is a project to provide up to 150 thousand yen of subsidies to per private non-profit organizations and groups which engage in activities targeted for the elderly to facilitate health care and health promotion, promote independence of the elderly and help them to live a meaningful life.

In order to help people to raise their awareness on self-medication, the LIAJ is promoting the "Awareness-raising Project for Health Promotion" by holding health campaigns in corporation with local governments and providing its original smart-phone health related application software.

As the elderly population continues to increase with the recent ageing of the population in Japan, the LIAJ would like to create an environment where the elderly can enrich their life in good health through the program, and thus contribute to extension of healthy life expectancy as well as revitalization of regional communities in conjunction with the "Awareness-raising Project for Health Promotion"

The LIAJ plans to hold an awarding ceremony for the selected organizations at the LIAJ's local offices in various regions, which will also serve as a social event for both the LIAJ and the organizations to encourage social interaction between them.