[ ここから本文です ]

LIAJ Launches the “Project to Support Initiatives to Promote Health”

15 September, 2017

 

The Life Insurance Association of Japan, LIAJ (Chairman: Masahiro Hashimoto, President of Sumitomo Life Insurance Co.) announced the launch of conduct the “Project to Support Initiatives to Promote Health” in order to contribute to a society where people live in health and with rich spirits, and where people enjoy health with longer life expectancy.

As a response to the current super-aged society in Japan, the Japanese government announced its commitment to “promote exercise activities which are easily conducted by encouraging new types of exercises, development and popularization of sports and exercises in familiar places like occupational fields.”

Besides, the Japan Sports Agency takes the low engagement in sports by young adults as a serious issue in taking measures for extending health life expectancy. As such, they are making efforts to “provide an opportunity for all generations to engage in sports that help the retaining and promoting of mental and physical health” by “encouraging business people to acquire the habit of doing sports” and “promoting community sports”.

In line with these developments, the LIAJ would like to contribute to establishment of a society where everyone can live in good health without worries through taking measures to enhance health promotion as part of “Project to Support Initiatives to Promote Health”.

Overview of the Project to Support Initiatives to Promote Health

I. Collecting, sharing and promoting good practices of health promotion through sports (a competition)

<The Sporty Life Award>

The LIAJ will seek organizations/companies which are taking positive initiatives to promote health from all over the country and hold a competition to give awards to their good practices.

II. Engaging in awareness-raising activities in collaboration with local governments

The LIAJ will co-sponsor walking events in four cities (Fukushima, Kakogawa, Kurashiki and Urasoe) held by the local governments or local media.

III. Collecting and sharing member companies’initiatives

The LIAJ will collect member companies’ initiatives to enhance health of their employees and local population or initiatives to take on board encouragement of sports habits of their employees in their management.